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Deep dives into NIL (Name, Image, Likeness) strategies, revenue-sharing models, and the evolving economics of college sports.

Sports Business Analytics

🏈 How Ohio State Rebuilt Its NIL Strategy in the Rev-Share Era

Dec 23, 2025

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3 min read

🏈 How Ohio State Rebuilt Its NIL Strategy in the Rev-Share Era

Inside the $20.5M Cap, NIL Go Compliance, and How Ohio State Turned $20M Into a 4x ROI

Samuel Rogers
Samuel Rogers
Blunt Insights

Blunt Insights

Data-backed breakdowns of sports, business, and money. Where numbers deliver real-world clarity.


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